We begin by matching your objectives and priorities with the process of marketing and selling your house.

The first three steps towards selling your house are:

• Clarifying and prioritizing your expectations.

• Defining the story of your house and neighborhood.

• Agreeing on a process and how you and your agent will work together.

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SETTING EXPECTATIONS

Let’s review and prioritize the following topics to help us understand what’s most important to you in the sale of your property.

• Communication: How often do you prefer to talk with your agent? What’s your preferred method for communicating?

• Motivation: Why are you selling your home at this time?

• Time Frame: How soon must you sell your home?

• Price: Within what range do you expect to sell your home?

• Homeselling Decisions: Tell your agent about other possible factors affecting your decision to sell now.

• Marketing Plan: What aspects of marketing and advertising your home most interest you?

• Previous Homeselling Experience: What was the most important thing you learned the last time you sold your home?

• Relocation Assistance: Are you curious about home buying options in your new location?

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DEFINING UNIQUE SELLING POINTS

Let’s discuss how we’ll market its special features and location in the surrounding neighborhood.

• Most Appealing Features: What attracted you to buy this home?

• Differentiating Features: What makes this property unique from similar properties?

• Updates and Renovations: Have you made any improvements to the property since you bought it?

• The Neighborhood: What do you regard as the most attractive features of the surrounding neighborhood?

• Special Terms or Conditions: Do you have any issues regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, items which must be disclosed to prospective buyers, etc.)?

• Potential Enhancements: What changes would you suggest to make your property as salable as possible?

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THE PROCESS

Selling a house typically includes the following elements. Your Realtor® will be your resource and guide throughout this process.
 

Initial Consultation

• Clarify your needs and expectations.

• Review selling process, initial market evaluating strategy.

• Interview agency choices.

• Select appropriate representation.
   

Design and Implement Marketing Plan

• Complete home enhancement recommendations.

• Schedule marketing activities.

• Show the property to brokers and prospective qualified buyers.

• Communicate sales status and marketing activities.

• Optimize marketing and pricing as necessary.
   

Review Offer and Reach Agreement with Buyer

• Receive and review offer from Buyer’s real estate representative.

• Discuss and clarify proposed terms and conditions.

• Negotiate; consider counter offers.

• Reach final agreement.
   

Complete Closing Process

• Deposit of Buyer’s earnest money.

• Sign documents.

• Initiate title search, deliver preliminary title report to Buyer.

• Initiate inspections.

• Resolve remaining contingencies.

• Conduct final walk-through with Buyer

• Initiate loan funding/balance of funds from Buyer.

• Record title.

• Buyer takes possession of property.
   

After-Sale Service

• Help you find your next home.

• Assist you with relocation, if needed.

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